jaanahaaksiluoto is an independent fashion label which fuses minimalist and simplified style with detailed finishings in order to create edgy yet wearable woman's wear. Pieces have an alternative style with an individual appeal as opposed to the anonymity of the mass produced and strictly seasonal pieces.
The label has a strong Finnish identity. Emphasis is put on a good craftsmanship and high quality materials.
For us it is important to have a personal connection to all the sub-contractors we use. All the products are designed and manufactured with care in Finland or in the neighboring Estonia.
Collections are manufactured in small batches and numbered accordingly. The production is planned so that the textile surplus will remain as low as possible and used, when possible, for the next designs.
Pieces have modern and relaxed look with a touch of nostalgia. We see that there is an unchanging beauty in simplicity and want to keep that in mind in the design process. We see easiness and functionality as important elements of the collections as the look.
The clean lines and cuts are complimented with detailed finishings without compromising the functionality of the clothes. Collections have pieces which can easily transform from casual to more dressy occasion with different combinations and accessories .
- Well designed garment does not only look good - it should also feel good and bring joy and pleasure to its owner.
- Well made and designed clothes last a lifetime with good care - they come along with us from one important live event to another.
- Ethics throughout all the states of the production should be taken as seriously in fashion as in any other industry.
- For us high fashion walks hand in hand with high appreciation on good craftsmanship.
Clothes can be seen as long lasting as any other valuable items we purchase - not as seasonable products which are disposed when new season comes along.